Why Did Trump Come Up With Make America Great Again
Aaron P. Bernstein Getty Images
Donald Trump used the rallying cry "Brand America Dandy Again" to propel him to victory in the 2016 presidential ballot, and information technology was such a success that he has already trademarked a follow-up phrase, "Go along America Great!," for the 2020 election cycle.
The story of its history is fascinating—and more ambiguous than our president would have us believe.
"The line of 'Brand America Great Once again,' the phrase, that was mine, I came up with it virtually a year agone, and I kept using it, and everybody'due south now using information technology, they are all loving it," Trump reportedly said in March of 2015. "I don't know, I estimate I should copyright it, maybe I have copyrighted it," he added.
In fact, Trump had applied for a trademark for the phrase in 2012. His awarding asked for exclusive rights to use it for "political action committee services, namely, promoting public awareness of political issues and fundraising in the field of politics," the Washington Post reported.
Trouble is, Trump was non the first politician to employ in. Ronald Reagan and George H.Westward. Bush used "Let's Make America Great Once again" in their 1980 campaign and at the Republican National Convention that year, which Trump claimed he didn't know until 2016. "He didn't trademark it," Trump said of Reagan. "I think I'1000 somebody that understands marketing," he said.
And while erstwhile President Bill Clinton criticized the phrase equally racist—telling a crowd at a Florida rally in 2016, "I'm actually sometime plenty to remember the skillful old days, and they weren't all that practiced in many ways"—he has used it himself.
"I believe that together nosotros can brand America bang-up again," Clinton said in his 1991 presidential announcement speech. The video beneath, a trailer for The Clinton Affair, an A&Due east special that premieres this Sunday, November 18 at 9 p.g., includes part of the speech communication starting at the 18-second marking.
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Equally NBC previously reported, Clinton besides used it at a campaign cease well-nigh a year afterwards, when he asked voters "to brand America great again economically, educationally, and socially."
Peradventure it's all a question of context.
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Source: https://www.townandcountrymag.com/society/politics/a25053571/donald-trump-make-america-great-again-slogan-origin/
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